Is Your Product Stuck in a Pricing Race to the Bottom?

If you’re stuck trying to compete in a commodity market, your sales can quickly decline in a pricing race to the bottom. But there’s a better way to compete in a commodity market. Licensing a well-known brand sets your commodity product apart from the competition and enables you to stop […]

3 Ways to Use Your IP to Build a Competitive Advantage

In today’s IP centric economy, your intellectual property is your competitive advantage foundation. IP creates a competitive advantage in several ways – licensing i exclusive rights to an outside IP, license out your IP to generate revenues and combine your IP to create a competitive moat. Acquiring exclusive rights to the […]