Licensing builds a bigger money pie by tapping into partners who already have the production, distribution and marketing resources in place. They are established in the market and can add your IP to their revenue pie.
There are many ways to use intellectual property to get a big return on your investment. Producing and selling products is one option. Licensing rights to generate revenues from non-competitive products is a second option. But these aren’t the only options. Here are four ways to use licensing as part of your business strategy to get the biggest ROI on your IP investment.
Universities are a goldmine of untapped intellectual property waiting for startups to mine. Universities in the United States spin-off hundreds of startup companies each year. Many are in the high-tech area, using IP developed at a University, usually from a federally funded research project. In most cases, University IP is […]
Developing and making money with your IP doesn’t mean you have to go it alone. Licensing gets you the resources you need without the added cost through a joint venture. Some examples of how to use JV’s include joint development of a new patented product from scratch, or to commercialize […]