Many IP owners focus on getting the highest royalties or the most significant money for their IP. But that may be the wrong approach for your licensing strategy. Understanding which focus is best for licensing your IP, royalty or marketing, makes a difference in the ultimate success of your licensing […]
Deciding when to license your intellectual property is always a question. License your IP too early and no one is interested. License it too late and the market is shifted in a new direction. Keep in mind, your intellectual property goes through a life cycle. First, it’s created, then it moves […]
Your IP is an investment. But if you’re using it only to make and sell a single product or technology, you may not be getting the biggest return on your investment. Especially if your IP can be used in other markets or for different applications that generate additional revenue. That’s […]
Getting paid is one of the essential terms in a licensing agreement. Negotiating the right royalty rate makes the difference between generating income and creating a fortune. One of my clients discovered this the hard way. After they signed their licensing deal, they realized the royalty rate was too low. […]
Sometimes an IP is more valuable inside someone else’s product than as your own standalone product. Instead of spending all your money on manufacturing, distribution and sales, licensing your IP to companies who in turn integrate it into their products and pay you a licensing fee for every product sold is a smart business strategy.