5 Signs a Character License Could Be a Retail Success

Mickey, Winnie, Frado, Harry, and SpongeBob are billion-dollar brands. They’re characters who generate billions of dollars in retail sales. Pick the right one, and it can be a winning formula for increasing your sales. Kids and characters are big businesses. There are now more characters from books, TV shows, computer […]

3 Ways to Use Your IP to Build a Competitive Advantage

In today’s IP centric economy, your intellectual property is your competitive advantage foundation. IP creates a competitive advantage in several ways – licensing i exclusive rights to an outside IP, license out your IP to generate revenues and combine your IP to create a competitive moat. Acquiring exclusive rights to the […]