Increasing sales, especially to larger customers, doesn’t mean larger selling expenses. Recently a small environmental systems company licensed a larger company, giving it exclusive rights to sell its water pollution control and water treatment technology to their Fortune 50 customers. This licensing strategy expanded the company into a new sales […]
Mickey, Winnie, Frado, Harry and SpongeBob are billion dollar brands. They’re characters who generate billions of dollars in retail sales. Pick the right one and it can be a winning formula for increasing your sales. Kids and characters are big business. There are now more characters from books, TV shows, […]
Even if you are “commercializing” your IP by selling your product or services, you can be overlooking its value. Your IP can help establish creditworthiness and can qualify you to get bank financing to expand or launch a business. This strategy is used by both companies with well-known brands (i.e. […]
