How to Sell Big Global Customers Without the Big Global Expenses

Increasing sales, especially to larger customers, doesn’t mean larger selling expenses. Recently a small environmental systems company licensed a larger company, giving it exclusive rights to sell its water pollution control and water treatment technology to their Fortune 50 customers. This licensing strategy expanded the company into a new sales […]

5 Signs a Character License Could Be a Retail Success

Mickey, Winnie, Frado, Harry, and SpongeBob are billion-dollar brands. They’re characters who generate billions of dollars in retail sales. Pick the right one, and it can be a winning formula for increasing your sales. Kids and characters are big businesses. There are now more characters from books, TV shows, computer […]