Savvy IP owners are creating new, previously unthought-of ways to profit from their IP. They are finding new sources of income by re-purposing their IP for use in a different industry or product application. That’s the strategy a dehydrated snack food company is using to expand its dehydration technology into […]
Entering the US market with new technology is a risky proposition. It’s even more challenging if you’re a startup from a smaller country with limited resources. The US is a very large market, and trying to figure out the best way to navigate the business environment is tricky, especially if […]
The digital transformation of health care, from clinical to claims information, is shifting the health care industry toward a new paradigm of delivering individualized care. To capitalize on this opportunity means shifting your strategy from a disconnected med-tech device to a linked data collection device that empowers the patient-consumer. One […]
Joint venture licensing is used by both large and small companies. In the case of large companies, the goal of the JV partnering strategy is to acquire more customers, enter new markets or gain certain efficiencies, such as promotional costs. For startups and early stage companies, joint venture licensing is a good strategy to reduce operational costs and accelerate their growth.
I often speak with startups and experienced business owners about different ways they can use licensing to make their business more profitable. And I always get the same response – why has no one ever told them about these strategies before! That’s when I realized I needed to offer a training program just for startups and business owners to share the secrets of how to use licensing to launch a startup and grow a business.