Pivoting into a licensing strategy isn’t just for start-ups and small emerging companies. It’s a core business strategy for just about any size company in any industry. Many of the largest companies pivot to a licensing strategy as a way to continue growing their business. One example is Nokia, one […]
With licensing, there’s no need to struggle to grow your startup or business internally, trying to raise capital by selling more equity and taking on the costly overhead. Instead, you reach out to partners who in turn license your IP for different products and markets, enabling your company to grow with no limitations and unlimited income opportunities.
Earlier this week I was invited by Professor Bill Morris to be a guest speaker at his business strategy class at the UCI School of Business. Since the class focuses on starting a business, my presentation introduced students to licensing, how it works, and why it’s a game-changer for helping […]
When it comes to developing new technologies, many large companies are finding creative ways of using licensing to partner with startups with promising new technologies. One of the biggest banks in North America is now in the startup funding game. TD Bank Group created a $3 million plus investment fund to provide patent application funding for startups in the fintech space.
Medical device technology is one of the biggest industries in health care, and growing demand for state-of-the-art consumer medical devices is driving this explosive growth. It’s an industry that is becoming a high-volume consumer electronics market in which technical innovation, cost control and IP are critical to commercial success. It’s also a very competitive industry and succeeding requires staying informed on the best practices for product development, marketing, sales, financing, IP management and licensing.