Pivoting into a licensing strategy isn’t just for start-ups and small emerging companies. It’s a core business strategy for just about any size company in any industry. Many of the largest companies pivot to a licensing strategy as a way to continue growing their business. One example is Nokia, one […]
With licensing, there’s no need to struggle to grow your startup or business internally, trying to raise capital by selling more equity and taking on the costly overhead. Instead, you reach out to partners who in turn license your IP for different products and markets, enabling your company to grow with no limitations and unlimited income opportunities.
Earlier this week I was invited by Professor Bill Morris to be a guest speaker at his business strategy class at the UCI School of Business. Since the class focuses on starting a business, my presentation introduced students to licensing, how it works, and why it’s a game-changer for helping […]
When it comes to developing new technologies, many large companies are finding creative ways of using licensing to partner with startups with promising new technologies. One of the biggest banks in North America is now in the startup funding game. TD Bank Group created a $3 million plus investment fund to provide patent application funding for startups in the fintech space.
When it comes to startups and small businesses, getting the right kind of intellectual property can literally transform the company from zero to hero overnight. But the question is where do you go to find winning IP to license?
NASA is known as the United States space agency with a long, rich history of space exploration. But NASA is also a hotbed of intellectual property that’s been applied to other industries, creating some of the most successful new products, technologies and businesses in the commercial marketplace today.