Don’t’ let this happen to your start-up. You spend all your money on hiring the right people, developing your IP, travel to meetings, investor presentations, legal fees, prototypes, marketing, and other expenses that just pop-up. One day your accountant tells you your current cash burn rate is only enough for […]
Pivoting into a licensing strategy isn’t just for start-ups and small emerging companies. It’s a core business strategy for just about any size company in any industry. Many of the largest companies pivot to a licensing strategy as a way to continue growing their business. One example is Nokia, one […]
Sometimes an IP is more valuable inside someone else’s product than as your own standalone product. Instead of spending all your money on manufacturing, distribution and sales, licensing your IP to companies who in turn integrate it into their products and pay you a licensing fee for every product sold is a smart business strategy.
If you’re like most MedTech companies, you’re focused on running your business. The problem is the healthcare market is a moving target, and that means what exists today, will be different tomorrow. Changing regulations, shifting customers, increasing competition, and an onslaught of new technologies entering the healthcare marketplace are just […]
Joint venture licensing is used by both large and small companies. In the case of large companies, the goal of the JV partnering strategy is to acquire more customers, enter new markets or gain certain efficiencies, such as promotional costs. For startups and early stage companies, joint venture licensing is a good strategy to reduce operational costs and accelerate their growth.