From the seed a farmer plants to the harvest they reap, there is intellectual property on every farm. To protect and monetize this valuable asset, farmers need to understand what types of intellectual property are found on the farm and how they can license it. Let’s explore these two topics […]
Even if you are “commercializing” your IP by selling your product or services, you can be overlooking its value. Your IP can help establish creditworthiness and can qualify you to get bank financing to expand or launch a business. This strategy is used by both companies with well-known brands (i.e. […]
If you’re creating and selling some form of art products – photos, drawings, artwork and crafts – one of your most important IP assets is your artist brand. A well developed artist brand builds recognition, promotes sales, builds market recognition, cements customer loyalty, and generates licensing revenues. Some of the best known artist brands generate millions of dollars in licensing royalty payments and are household names.
