If you’re like many med-tech companies, you’re focused on running your business. The problem is the health care market is a moving target, and that means what exists today will be different tomorrow. Focusing on only a single “go-to-market” strategy is putting all your eggs in one basket. If you’re […]
You don’t have to generate revenues to increase your bottom line. In fact, some of the largest companies in the world, such as Texas Instruments, Mattel, Caterpillar, Google and others increase their profits without selling anything. And you can do the same thing. Big Corporations use the R&D tax credits […]
Med tech startups make many mistakes, especially when their primary focus is on their growth and survival, and resources (especially money) are scarce. They are either unaware of their go-to-market options or they only focus on a single make and sell option. The problem is there isn’t a single go […]
