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Workshop Replay · IP Funding & Licensing Strategy

Banking on IP: Fund Growth Without Giving Up Equity

Watch the full session below. As you do, consider where IP licensing could generate non-dilutive capital for your business — and what's stopping you from starting today.

You don't have to give up equity to fund your growth. IP licensing is the non-dilutive strategy most founders never fully explore.

Full Workshop Replay
Banking on IP – Funding & Licensing Strategies
Full Replay
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Presentation Slides Download the full slide deck from this workshop
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What This Workshop Covers
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IP Licensing as a Non-Dilutive Funding Model

How licensing generates upfront fees, milestone payments, and recurring royalties — and how these function as alternatives to equity financing and debt.

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Capital Efficiency & Scalability Through IP

How IP licensing improves capital efficiency by shifting commercialization costs to partners — letting you scale revenue without the overhead of direct operations.

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What Investors Look for in Licensing-Backed Strategies

How venture investors, strategic acquirers, and lenders evaluate IP with active licensing programs — and what makes a licensing-backed business categorically more fundable.

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Common Mistakes That Limit IP Funding Potential

The structural and positioning errors most IP owners make before negotiations begin — and how to avoid them to maximize both licensing leverage and investor appeal.

📝 As You Watch — Questions to Consider

Q1
What IP does your business own — and is any of it generating revenue today?

Take inventory: patents, trade secrets, proprietary processes, software, brand assets, and know-how. Each represents a potential licensing asset that could generate non-dilutive capital.

Q2
How much equity have you already given up — and how much more are you willing to?

Think about your cap table and what another round of equity financing would cost you. Compare that to what a licensing deal generating recurring royalties would be worth over 3–5 years.

Q3
Who are the companies that could benefit most from using your IP — and would they pay for it?

Identify established players in your market who lack what you've built. They may be your best licensing partner — and a source of non-dilutive capital you haven't considered.

Q4
Is your IP positioned to be fundable — and do you know what's missing?

The gap between "interesting technology" and "investable asset" is mostly positioning. Is your IP protected, documented, and commercially framed for licensing?

Your Presenter
Rand Brenner
IP Licensing Executive & Speaker

Rand Brenner

CEO, Licensing Consulting Group
Rand Brenner has structured and executed licensing programs across entertainment, consumer products, medical technology, and regulated industries — operating as both licensee and licensor throughout his career. He developed licensing programs for Mighty Morphin Power Rangers and Batman, and is the author of Hidden Wealth: The Money Making Power of Licensing (2019). His work has appeared in the Licensing Journal and Intellectual Property Magazine.
Power Rangers Batman Hidden Wealth (2019) Licensing Journal IP Magazine