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Watch the full session below. As you do, consider where your current revenue model depends on operational scale — and where licensing could generate income instead.
Licensing is not reactive. When properly structured, it becomes a permanent revenue engine — not a one-time transaction.
Find the revenue-generating IP already inside your business that you're not fully utilizing.
Design scalable licensing programs that generate compounding income without expanding headcount.
Build exclusivity, territory, and performance terms that protect your interests and reward results.
Avoid the structural gaps that leave most IP owners vulnerable to underperforming partnerships.
A structured licensing program is one of the most effective ways to raise your company's valuation.
Understand the three most common IP-related gaps that silently limit growth in most businesses.
Identify the parts of your business model that require more headcount, more facilities, or more capital to grow. These are the areas where licensing creates the most immediate leverage.
Consider patents, trademarks, trade secrets, proprietary processes, and brand assets that aren't actively generating revenue. Most businesses are sitting on more licensable IP than they realize.
Think about which of your assets a partner in another market, channel, or geography might pay to use — and what deal structure would make that partnership worthwhile for both sides.
Review whether your current IP protection strategy is strong enough to support a licensing program. Protection gaps are one of the most common reasons licensing programs stall before they start.
A patent attorney and strategy consultant advising clients on patent protection, portfolio development, and monetization. Practices before the U.S. Patent & Trademark Office. MIT graduate who brings an engineering perspective to every IP engagement.
Rand has structured and executed licensing programs across multiple industries — from Hollywood entertainment properties to medical technology and consumer products. His track record spans Fortune 500 brands to startup IP commercialization. Author of Hidden Wealth: The Money Making Power of Licensing (2019).