Cannabis is one of the fastest-growing industries. But unlike most industries, it isn’t legal in many parts of the US.
Because of the regulatory environment, the industry is very fragmented, with many companies operating in limited geographic areas. While business booms, cannabis companies are handicapped by the inability to scale their business nationally.
That’s why licensing is such an ideal strategy for cannabis companies. Licensing enables cannabis IP owners to strategically expand their business where cannabis is legal through licensing partnerships.
If you’re a cannabis IP owner, licensing must be part of your go-to-market strategy. And the best place to find out is at the upcoming free workshop, IP Licensing Strategies for Cannabis Companies.
Rand Brenner is President and CEO of Licensing Consulting Group, an IP consultancy and licensing firm specializing in specializing in assisting clients in Strategic Consulting, Licensing Management and IP Due Diligence. He has an extensive career as both licensee and licensor, and has developed licensing programs for several Hollywood blockbusters including the Mighty Morphin Power Rangers and Batman. Rand is also a professional speaker on licensing, and has presented at numerous business events, conferences and trade shows. His latest book, Hidden Wealth: The Money Making Power of Licensing was published in 2019. Rand has written several articles on intellectual property licensing that have appeared in the Licensing Journal and Intellectual Property Magazine.