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IP Licensing Strategies for Cannabis Companies
Watch the full session below. As you do, consider which of your cannabis IP assets could generate royalty income in markets you can't directly enter — and what a licensing partnership might look like.
Cannabis regulations limit where you can operate — but not where your intellectual property can work.
What Is Cannabis IP?
Identify every category of licensable IP in cannabis — from strains and formulations to processes, brand assets, and trade secrets.
Growing Market Opportunities
Where the cannabis licensing market is headed and why companies that move now have a significant first-mover advantage.
Why Licensing Is the Ideal Strategy
How licensing solves the geographic fragmentation problem — letting your IP operate in markets your license can't reach.
Licensing Strategy Examples
Real-world structures cannabis companies are using to grow revenue and market presence through licensing partnerships.
Structuring Licensing Agreements
How to build royalty rates, territory rights, exclusivity, and performance terms that protect your interests and reward partners.
The 5 Most Important Contract Clauses
The critical provisions every cannabis IP licensing agreement must include — and what happens if you leave any of them out.
📝 As You Watch — Questions to Consider
Think beyond patents — consider your brand, proprietary strains, extraction processes, formulations, and operational know-how. Each is a potential royalty-generating asset.
Identify the states or territories where your cannabis license doesn't apply — those are exactly where a licensing partner could operate using your IP and pay you royalties to do it.
Consider the profile of a business that would benefit most from your IP — their market, capabilities, and existing license status in target states.
Review whether your current IP protection strategy is sufficient to support a licensing program — and where gaps might put your brand or formulations at risk.
Rand Brenner
Rand Brenner has structured and executed licensing programs across multiple industries including cannabis, consumer products, entertainment, and medical technology. He developed licensing programs for major Hollywood properties including Mighty Morphin Power Rangers and Batman. Author of Hidden Wealth: The Money Making Power of Licensing (2019). His work has appeared in the Licensing Journal and Intellectual Property Magazine.