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Licensing Strategies for Latin America

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Billions of dollars of investment capital are flowing to Latin America startups. Partnerships are forming between startups, growing businesses, and large corporations, including biotech, med-tech, fin-tech, pharmaceuticals, music, mobile apps, digital gaming, brands, franchises, and more, to capitalize on this rapidly growing market. And it’s creating big licensing opportunities for savvy entrepreneurs looking to break out of the crowded North American and European markets.

During this workshop, you’ll find out how to use licensing to get your IP into this multi-billion dollar marketplace.

More About the Event Speakers

Hosted By Rand Brenner

CEO, Licensing Consulting Group

Rand Brenner is President and CEO of Licensing Consulting Group, an IP consultancy and licensing firm specializing in specializing in assisting clients in Strategic Consulting, Licensing Management and IP Due Diligence. He has an extensive career as both licensee and licensor, and has developed licensing programs for several Hollywood blockbusters including the Mighty Morphin Power Rangers and Batman. Rand is also a professional speaker on licensing, and has presented at numerous business events, conferences and trade shows. His latest book, Hidden Wealth: The Money Making Power of Licensing was published in 2019. Rand has written several articles on intellectual property licensing that have appeared in the Licensing Journal and Intellectual Property Magazine.

Guest Speaker

José Roberto Herrera , Partner, Herrera Diaz Abogados IP Law Firm, Bogata, Columbia

José Roberto Herrera is partner of Herrera Diaz Abogados, IP Law firm located in Bogota, Colombia. He holds an LLM in Intellectual Property from the Munich Intellectual Property Law Center (MIPLC) and he is the current President of the Copyright Committee of the Inter-American Intellectual Property Association (ASIPI) and Leader of the Minimum Standards Subcommittee on Right of Publicity of the International Trademark Association (INTA). Mr. Herrera also works as an arbiter for IP law matters before the Arbitration Center of the Chamber of Commerce of Bogota and he is lecturer in Intellectual Property Law in different Universities of Colombia.

Here’s what you learn about during this workshop:

  • IP Licensing in Latin America
  • How to Protect IP in Latin America
  • Overview of Key IP Laws in LA
  • Legal Agreements and What to Watch Out For
  • Working with a Local Legal Expert
  • Regulated Contract Terms
  • Using the Right Type of Licensing Agreement
  • Tips for Qualifying a LA Licensing Partner
  • Importance of QC Clauses in LA Licensing Agreements
  • How to Find LA Licensing Partners
  • Tips for Managing Your Licensing Program
  • And More