Free Workshop Replay
Licensing Strategies for Mobile App Developers
Sign up and view the workshop replay.
Free Workshop Replay
Sign up and view the workshop replay.
Learn how to use licensing to launch or expand your app into the marketplace by partnering with companies to take your app to the next level.
Licensing mobile apps is big business. Today you can generate more revenue from licensing than from single app store sales. Some mobile apps have become big brands, generating revenues from licensed merchandise.
Licensing lets you control everything from usage terms (e.g., feature-based, time-limited) to operational aspects (e.g., activation and back-end integration).
Rand Brenner is President and CEO of Licensing Consulting Group, an IP consultancy and licensing firm specializing in specializing in assisting clients in Strategic Consulting, Licensing Management and IP Due Diligence. He has an extensive career as both licensee and licensor, and has developed licensing programs for several Hollywood blockbusters including the Mighty Morphin Power Rangers and Batman. Rand is also a professional speaker on licensing, and has presented at numerous business events, conferences and trade shows. His latest book, Hidden Wealth: The Money Making Power of Licensing was published in 2019. Rand has written several articles on intellectual property licensing that have appeared in the Licensing Journal and Intellectual Property Magazine.