Free Workshop Replay
Licensing Strategies for Mobile App Developers
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About The Workshop
Learn how to use licensing to launch or expand your app into the marketplace by partnering with companies to take your app to the next level.
Licensing mobile apps is big business. Today you can generate more revenue from licensing than from single app store sales. Some mobile apps have become big brands, generating revenues from licensed merchandise.
Licensing lets you control everything from usage terms (e.g., feature-based, time-limited) to operational aspects (e.g., activation and back-end integration).
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What Will Be Covered
- Two licensing strategies to offset costs and generate backend revenue
- Strategies for protecting your app with different types of IP
- How to promote your app without disclosing your secret sauce
- How to find the right kind of partner
- Tips for negotiating a licensing deal and what to watch out for
- Strategies for structuring critical terms in the licensing agreement
- And more
Presented By
Rand Brenner
CEO
Licensing Consulting Group
Rand Brenner is President and CEO of Licensing Consulting Group, an IP consultancy and licensing firm specializing in specializing in assisting clients in Strategic Consulting, Licensing Management and IP Due Diligence. He has an extensive career as both licensee and licensor, and has developed licensing programs for several Hollywood blockbusters including the Mighty Morphin Power Rangers and Batman. Rand is also a professional speaker on licensing, and has presented at numerous business events, conferences and trade shows. His latest book, Hidden Wealth: The Money Making Power of Licensing was published in 2019. Rand has written several articles on intellectual property licensing that have appeared in the Licensing Journal and Intellectual Property Magazine.