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Licensing Strategies for Nonprofits
Watch the full session below. As you do, consider which assets your organization has already built — programs, methodologies, curricula — that other organizations might pay to use.
Grants and donations don't have to be your only revenue. Your nonprofit's IP can generate sustainable, mission-aligned income.
What Nonprofit Assets Can Be Licensed
A practical inventory of the IP most nonprofits already own — programs, methodologies, curricula, training systems, and brand assets — and how to evaluate each for licensing potential.
How Licensing Creates Mission-Aligned Revenue
How to structure licensing agreements so that revenue generation and mission integrity reinforce each other — including building mission compliance directly into deal terms.
Common Nonprofit Licensing Mistakes
The structural errors that prevent nonprofits from capturing licensing value — undervaluing IP, misidentifying licensees, and neglecting key agreement protections.
Structuring Programs for Long-Term Impact
How to build a licensing program that generates compounding revenue, scales with partners, and supports your organization's long-term financial independence.
📝 As You Watch — Questions to Consider
Think about systems, curricula, training materials, or service models your team has built that other organizations might pay to replicate. These are your most immediate licensing assets.
Consider what percentage of your revenue is tied to grant cycles or donor giving — and what a recurring, unrestricted income stream would mean for your mission and your team's stability.
Identify potential licensees — organizations in other regions or communities who could deliver your programs and pay a royalty to do so. They don't have to be competitors; they can be mission-aligned partners.
Imagine programs funded, staff hired, and mission expanded — without adding overhead or waiting for the next grant cycle. That's the practical goal this workshop helps you move toward.
Rand Brenner
Rand Brenner has structured and executed licensing programs across nonprofits, consumer products, entertainment, and medical technology. He developed licensing programs for Mighty Morphin Power Rangers and Batman, and is the author of Hidden Wealth: The Money Making Power of Licensing (2019). His work has appeared in the Licensing Journal and Intellectual Property Magazine.