Major upheavals and changes to markets and the economy are opportunities for innovation and growth. Regardless of how big the economic calamity, history shows there are always entrepreneurs who see the opportunities, and businesses who rethink their business model in order to survive and thrive in rough economic times.
It doesn’t matter what kind of IP your business has – med tech, bio tech, fin tech, clean tech, software, IT, products, brands, professional knowhow, business systems, and more – it’s an asset that can keep your business “open for business”.
Sign up today for this free on line workshop and find out how to use your intellectual property and licensing to survive and thrive in this challenging economic marketplace.
Rand Brenner is President and CEO of Licensing Consulting Group, an IP consultancy and licensing firm specializing in specializing in assisting clients in Strategic Consulting, Licensing Management and IP Due Diligence. He has an extensive career as both licensee and licensor, and has developed licensing programs for several Hollywood blockbusters including the Mighty Morphin Power Rangers and Batman. Rand is also a professional speaker on licensing, and has presented at numerous business events, conferences and trade shows. His latest book, Hidden Wealth: The Money Making Power of Licensing was published in 2019. Rand has written several articles on intellectual property licensing that have appeared in the Licensing Journal and Intellectual Property Magazine.