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Build Your Product the Right Way for Licensing Success
Most inventors never land a licensing deal — not because their idea is bad, but because their product isn't developed in a way that makes licensing partners say yes. This workshop changes that.
Creating a Product Is Just the Beginning
A patent, drawing, or prototype alone won't land you a licensing deal. Companies need to see that your product is manufacturable, commercially viable, and developed to the right stage — or they'll simply walk away.
This workshop gives you the insider knowledge, proven strategies, and actionable steps to develop your product the right way for licensing — and turn your idea into a profitable, deal-ready asset.
The #1 reason licensing partners pass on products has nothing to do with the idea — it's how the product is presented and developed.
There's an ideal development stage to approach a licensing partner. Too early or too late and you lose leverage — and royalty potential.
Two specific traits make a product irresistible to licensing partners. This workshop reveals exactly what they are and how to build them in.
How you develop your product directly impacts what royalty rate you can command. Learn how to maximize your position before you negotiate.
What Licensing Partners Really Evaluate
Before a company agrees to license your product, they run it through a rigorous internal filter. Here's what they're actually looking for — and the common gaps that kill deals.
Manufacturability
Can this be produced at scale? Partners won't license a product that hasn't been validated against real manufacturing constraints and cost targets.
Commercial Viability
Is there a real market? Partners need evidence of demand — not just inventor enthusiasm. Market size, competition, and positioning all matter.
IP Protection
What exactly is being licensed? Strong, defensible IP is the foundation of every licensing deal. Without it, partners have no reason to pay royalties.
Development Stage
From concept to production prototype — where you are on the development curve signals risk level to partners and directly affects deal terms.
Differentiation
What makes this product worth licensing over building internally? Unique features, cost advantages, or market timing must be clearly communicated.
Fit for the Partner
Even a great product fails if pitched to the wrong company. Strategic fit — distribution, category, customer base — is the final gate partners check.
What Will Be Covered
Nine focused sessions covering the full product development journey — from common mistakes to maximizing royalty rates before you approach a single partner. Plus a bonus insider tips segment.
Common Mistakes by IP Owners
The most frequent — and costly — errors inventors make during product development, and exactly how to sidestep them.
The Ideal Stage for Licensing
Pinpoint the optimal moment on your development timeline to approach licensing partners — and why timing is the difference between a deal and a pass.
Secrets to Effective Product Development
From 3D printing to production prototypes — the development methods that matter, what each requires, and how to choose the right path for your product.
Making Your IP "Licensable"
The essential steps to make your product attractive to licensing partners — and the red flags that send them running before a deal is even discussed.
The Golden Rule of Licensing
Two specific traits make a product irresistible to potential licensing partners. Learn what they are and how to engineer them into your product.
Clearing the Confusion About Licensing
One of the most common misconceptions about licensing kills deals before they start. Get the truth and learn how to approach it correctly.
What Licensing Partners Really Want
Understand precisely what you're licensing — and how presenting it clearly can dramatically increase your odds of closing a deal.
Maximizing Royalty Rates
Development stage directly affects perceived value — and your royalty rate. Learn how to position your product to command the highest return possible.
Live Q&A Session
Real-world questions answered by Rand Brenner — a career licensing executive who's structured deals across dozens of product categories and industries.
Bonus: Insider Tips & Proven Strategies
Actionable insights you won't find in books — drawn directly from real licensing deals across consumer products, technology, and more.
Two Experts. One Complete Picture.
A licensing strategist and a hands-on product developer — together covering everything from IP deal structure to bringing a physical product to life.
Rand Brenner
Rand Brenner is President and CEO of Licensing Consulting Group, specializing in strategic consulting, licensing management, and IP due diligence. He has an extensive career as both licensee and licensor across multiple industries, with a track record that includes developing licensing programs for Mighty Morphin Power Rangers and Batman. Author of Hidden Wealth: The Money Making Power of Licensing (2019).
Andrew Lees
Andrew Lees brings 15 years of hands-on consumer product development experience — with a background in mechanical and aerospace engineering. He has launched his own products from concept to market and still has products selling today. His experience spans physical product and mobile app development for both consumer and medical devices, as well as direct-to-consumer digital marketing.
Andrew's Services via Stoke Ventures
Let's Talk About Your Product & Licensing Opportunities
Schedule a private 15-minute consulting session with Rand Brenner to evaluate your product's licensing readiness and identify your best path to a deal.
15 minutes · Free · No obligation · Via video call