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Product Development for Licensing
Watch the full session below. As you do, assess where your product sits on the licensing-readiness spectrum — and which development steps would make the biggest difference to a potential licensing partner.
Having a great idea isn't enough. The way you develop it determines whether a licensing partner says yes — or walks away.
Common Mistakes by IP Owners
The most frequent — and costly — errors inventors make during product development, and exactly how to sidestep them.
The Ideal Stage for Licensing
Pinpoint the optimal moment on your development timeline to approach licensing partners — and why timing is the difference between a deal and a pass.
Secrets to Effective Product Development
From 3D printing to production prototypes — the development methods that matter, what each requires, and how to choose the right path for your product.
Making Your IP "Licensable"
The essential steps to make your product attractive to licensing partners — and the red flags that send them walking before a deal is even discussed.
The Golden Rule of Licensing
Two specific traits make a product irresistible to potential licensing partners. Learn what they are and how to engineer them into your product from the start.
Clearing the Confusion About Licensing
One of the most common misconceptions about licensing kills deals before they start. Get the truth and learn how to approach partners correctly.
What Licensing Partners Really Want
Understand precisely what you're licensing — and how presenting it clearly can dramatically increase your odds of closing a deal.
Maximizing Royalty Rates
Development stage directly affects perceived value and your royalty rate. Learn how to position your product to command the highest possible return.
Live Q&A Session
Real-world questions answered by Rand Brenner — a career licensing executive who's structured deals across dozens of product categories and industries.
Bonus: Insider Tips & Proven Strategies
Actionable insights drawn directly from real licensing deals — things you won't find in books, across consumer products, technology, and more.
📝 As You Watch — Questions to Consider
Consider whether your current prototype, drawings, or concept would give a licensing partner enough confidence to say yes. Most products need more development than inventors realize before that threshold is crossed.
Think about whether your product has been validated against real manufacturing constraints and cost targets. If a partner can't picture how it gets made at scale, they'll pass — regardless of how good the idea is.
You need to be able to articulate your product's unique value in a sentence or two. If you can't, neither can a licensing partner when they try to justify it internally. Differentiation has to be obvious and defensible.
The foundation of any licensing deal is IP that can be legally transferred or licensed. Review what you have — patent, trade secret, trademark, or copyright — and whether it's defensible enough to be the basis of an agreement.
Identify companies that already sell to your target customer and have the distribution, manufacturing, and marketing infrastructure to take your product to scale. Strategic fit is as important as product quality.
Rand Brenner
Rand Brenner has structured and executed licensing programs across consumer products, entertainment, medical technology, and regulated industries. He developed licensing programs for Mighty Morphin Power Rangers and Batman, and is the author of Hidden Wealth: The Money Making Power of Licensing (2019). His work appears in the Licensing Journal and IP Magazine.
Andrew Lees
Andrew Lees brings 15 years of hands-on consumer product development experience, with a background in mechanical and aerospace engineering. He's launched his own products from concept to market and still has products selling today. His expertise spans physical product and mobile app development for consumer and medical devices, plus direct-to-consumer digital marketing.